From taking his first snaps as a teenager on a school tour, photographer Francois Pistorius, got his initial break in fashion photography in Europe. He swiftly learned the ins and outs of the industry, from lighting starting with film and progressing into digital workflow. His career took him far afield, and he has lived and worked in Paris, London and Stockholm − exposure that resulted in a unique style that focuses above all on two things. Thing 1 is to keep it simple. “Simplicity is the goal, but often so hard to master.” Thing 2 is that lighting is vital. “It’s everything, no matter the subject.”

I believe in storytelling to capture each brand in a way to create a story each brand and it’s people resonates with to showcase what they are about and want to communicate. I strive to create images inspired by simplicity..My goal as a photographer is to embody a timeless and progressive edge.

I live and work in South Africa and where my Camera would take me.

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